Curriculum vitae
Versatile business analyst specialising in business framing, requirements engineering and CRM transformation. PMP and PSPO II certified.
Profile
Versatile business analyst specialising in business framing, requirements engineering and CRM-led digital transformation, with 7+ years of experience in complex, multicultural environments.
Currently on assignment at HES-SO Fribourg, I support the transformation of the CRM information system (Microsoft Dynamics 365) across four schools. I lead needs gathering and analysis, model business processes, harmonise practices between schools and formalise functional requirements, keeping institutional goals and delivered solutions aligned.
What sets me apart is business-framing leadership. I do not stop at collecting needs: I help teams think through strategy, formalise what is at stake, prioritise the initiatives with the most value and secure decisions in complex multi-stakeholder settings.
Before HES-SO Fribourg I worked with an international scientific publisher (Frontiers Media), improving business processes, evolving digital tools and coordinating cross-functional change in a highly regulated, multicultural environment.
A scientific background (MSc in Physics) and my certifications (PMP, PSPO II) add analytical rigour. Yoga and stress management help me stay calm under pressure and lead with empathy.
Skills
Business analysis and process
- Requirements management and compliance (IIBA/BABOK, GDPR, Swiss FADP)
- Process mapping and modelling (BPMN 2.0, UML)
- Functional specifications and use cases
- Interface specification and data modelling
- User acceptance testing
- SOPs and business documentation
Project and product
- PMP and PSPO II certified
- HERMES 5.1 / 2022, Agile/Scrum, waterfall
- Roadmaps, OKRs and KPIs
- Risk and budget management
- Change management
CRM and platforms
- Microsoft Dynamics 365 (Sales, Customer Insights Journey)
- Salesforce (Power User)
- CRM architecture, roles and permissions
- Jira, Confluence, Monday.com
Data and analytics
- Python, SQL, advanced Excel
- Power BI, Tableau
- Data quality and governance
- GDPR / Swiss FADP compliance
- VOSviewer, Scopus, Web of Science
Marketing and operations
- Content acquisition and outreach
- Campaign planning and segmentation
- Lead generation and conversion
- Partnership development
Leadership
- Cross-functional team leadership
- Mentoring and training
- Facilitation of complex workshops
- Stakeholder management
- Multicultural communication
Experience
Business Analyst, CRM Governance and Continuous Improvement
Leading the transformation and governance of the institutional Microsoft Dynamics 365 CRM across four schools (HEG-FR, HEIA-FR, HETS-FR, HEdS-FR).
- Wrote version 2.0 SOPs and user documentation for Dynamics 365 Sales and Customer Insights Journey, tailored to each school; support volume down 35%
- Set up content models, roles, permissions and harmonised email templates, segments and journeys
- Implemented double opt-in for GDPR, Swiss FADP and cantonal compliance
- Audited CRM data quality with Excel and Python; recommendations on duplicates and data governance
- Mapped workflows (BPMN 2.0, UML) and proposed improvements for admissions and data management; contributed to the new ADM admissions system for HEIA-FR (requirements, UAT, training)
- Structured the housing observatory CRM project end to end: user stories, PERT estimates, risks, project mandate
- Managed the team backlog in Jira and Confluence under HERMES; built Power BI dashboards
- Moved from B1 to C1 French in 2.5 months through full professional immersion
Journal Manager: Business Analyst, Project Manager and Product Owner
Led product strategy, cross-functional teams and revenue growth for five high-impact open-access journals (Mathematics, Computer Science, HPC, Blockchain, Complex Systems), with full P&L and a USD 2.5M annual budget.
- 32% year-on-year growth, 18% above OKR target; over 100% growth in the two main journals in 2022
- Roadmaps for five products generating USD 2M+ in annual submissions; first Journal Impact Factor obtained; portfolio expanded by 25%
- Ran 10+ projects in parallel; designed Salesforce workflows that improved data quality and cut manuscript processing time by 15%
- Budget kept within ±3%; on-time milestones up from 78% to 95%
- Raised campaign conversion from 2% to 6% on average (peaks of 10 to 25%); 30+ partnerships with Chief Editors; represented Frontiers at 10 conferences
- Led a cross-functional team of 12+ across three locations; hired and trained three specialists and supported one promotion
- Deployed Monday.com and Jira; led the "Horizons In" review series (11 manuscripts)
Senior Journal Specialist
Joined as an intern and was promoted twice, to Specialist and then Senior Specialist. Worked as a de facto business analyst and project manager.
- Independently published 70% of the portfolio's Research Topics
- Designed an outreach campaign to highly cited authors that raised conversion from 3% to 8%
- Recruited 2 Specialty Chief Editors and onboarded 29+ Associate Editors
- Salesforce Power User; wrote SOPs and automations saving about 120 hours of manual entry per quarter
- Re-scoped journal sections with Scopus, Web of Science and Dimensions data; VOSviewer citation analysis
- Delivered 100% of KPIs on a department-wide OKR and trained the whole Publishing Development department
Teacher and Science Communicator
- Tutored 200+ students aged 12 to 20 in physics, maths, biology and chemistry; exam results up 22% on average
- Organised and hosted researchers' nights (500+ participants) with interactive science demonstrations
Education and certifications
M.Sc. Experimental Physics
University of Trento, Italy, April 2018. Grade 104/110.
Thesis on protein-based theranostic systems for drug delivery in photodynamic anti-tumour therapy.
B.Sc. Physics
University of Parma, Italy, April 2014. Grade 98/110.
Certifications and training
- Project Management Professional (PMP)
- Professional Scrum Product Owner II (PSPO II)
- HERMES 5.1 / 2022 project management method
- ALPSP: Publishers Going Agile; Product Development in Publishing
- Harvard ManageMentor; managers' training track
- Microsoft Power BI certification (in progress)
Languages
- Italian: native
- French: C1
- English: fluent
Based in Lausanne, Switzerland.