Marketing, communication and publishing

Content acquisition and commissioning

Building a steady pipeline of good content, whether that is articles, special issues or invited contributions.

• Hot-topic mapping with citation and market data, scaled into a repeatable training programme
• Commissioning initiatives, such as the review series that produced 11 manuscripts
• Launching and re-scoping sections and journals with evidence-based mission statements

Outreach and campaigns

Campaigns built on segmentation, personal follow-up and honest measurement.

• A campaign aimed at highly cited authors that raised conversion from 3% to 8%
• Average conversion across a portfolio raised from 2% to 6%, with peaks of 10 to 25%
• Audience segmentation, sequences and Salesforce-based tracking
• Conference outreach, representing a publisher at 10 international events

Editorial boards and partnerships

Experts are volunteers, so relationships matter. I recruit, onboard and keep boards engaged.

• Main contact for 30+ international Chief Editors
• Recruitment and onboarding of Chief and Associate Editors
• Re-engaging inactive editors and resolving conflicts diplomatically

Publishing operations

Clear processes behind the scenes make growth sustainable.

• Editorial workflows and automation in Salesforce
• SOPs, quality checks and ethics and compliance documentation
• Team training and onboarding

Science communication

Making complex ideas clear for non-specialists, a habit from my physics background.

• Talks, demonstrations and public events (500+ participants at researchers' nights)
• Plain-language explanations of technical content
• Workshops and training sessions for teams